Case study · Omni Health
We made Omni Health end to end, from design and code to translation and the App Store. It shows how we approach an app better than anything we could write.
The story
Most nutrition apps split the day into rings, charts and percentages. The data is there, but the answer to “what should I do now?” isn’t.
Omni reads your day from Apple Health (water, meals, workouts and sleep) and tells you the one thing worth doing next, in a single sentence. Like a dietitian: listen first, then suggest.
Omni is on iPhone, iPad and Apple Watch today. It grew through six major releases in 2026, each shaped by what we learned from the one before.
Decisions
Onboarding used to be a 12-page questionnaire. We cut every question we didn’t need; now you’re in after two steps.
With irregular data, cycle tracking doesn’t predict dates; it says it’s still learning. A wrong date is worse than none.
Personal suggestions only run if you turn them on. Requests are protected with App Attest and kept fair with a weekly quota.
No ads and no third-party analytics in the app. Health data stays on the device and in Apple Health.
Craft
Your project
The first version is small and solid. The rest comes from what real users teach us.
App Review, rejection reasons, privacy labels, release notes: we’ve been through all of it. We take your app all the way to launch.
Like Omni, your app grows with regular updates. We stay on after release.
Let’s talk
Tell us about it in a few sentences and we’ll work out where to start, together.
